Vision: Help users improve hygiene standards, prevent the spread of disease, and protect food safety
Mission: Offer cost-effective solutions to global  users.
Values: Integrity, pragmatism, innovation and win-win.
Talent: Learning, innovation, cooperation, efficient team culture, promote win-win development
Innovation: Continuous innovation to solve frontier problems in the hygiene and cleanling field
Service: Listen to the voice of customers, to provide first-rate services and improve customer experience